Nokia Press Bulletin Board

What happens to most mobile devices when people no longer use them? That was the question Nokia asked more than 6, 500 people in 13 countries around the world recently. The surprising results showed that most are stored away at home because very few of us don’t know that that they can be recycled or how to do this.  

The survey conducted in Finland, Germany, Italy, Russia, Sweden, UK, United Arab Emirates, USA, Nigeria, India, China, Indonesia and Brazil, found that only 3% of people recycle their mobile phones. Very few are being thrown away (4%) instead the majority (44%) are simply kept at home and never used.   

Globally, 74% of consumers said they don’t think about recycling their phones, despite the fact that around the same number, 72%, think recycling makes a difference to the environment. Nearly half of those surveyed added that they were unaware that it was even possible to recycle a mobile.  

The survey found that one of the main reasons why so few people recycle their mobile phones is because they simply don’t know that it is possible to do so. In fact, up to 80% of any Nokia device is recyclable and precious materials within it can be reused to help make new products such as kitchen kettles, park benches, dental fillings or even saxophones and other metal musical instruments.  

Mr Terho said, “Using the best recycling technology nothing is wasted. Between 65 – 80 per cent of a Nokia device can be recycled. Plastics that can’t be recycled are burnt to provide energy for the recycling process, and other materials are ground up into chips and used as construction materials or for building roads. In this way nothing has to go to landfill.”  

The results will help Nokia find out more about consumers’ attitudes and behaviors towards recycling, and inform the company’s take-back programs and efforts to increase recycling rates of unused mobile devices.

Markus Terho, Director of Environmental Affairs, Markets, at Nokia said, “If each of the three billion people globally owning mobiles brought back just one unused device we could save 240,000 tonnes of raw materials and reduce greenhouse gases to the same effect as taking 4 million cars off the road. By working together, small individual actions could add up to make a big difference.”

www.nokia.com/werecycle

The emotive rivalry of competitive golf is now available on N-Gage-compatible devices through Pro Series Golf by Nokia Games Publishing. Challenge players to online golfing showdowns, tournaments and competitions to prove who is best. 

Pro Series Golf delivers 3D golf environments with realistic in-game physics for tee and fairway shots. The game also features six of the world’s best golfers, including: Colin Montgomerie, Sergio Garcia, Retief Goosen, K.J. Choi and Annika Sorenstam. You can golf four authentic championship courses from around the world as well as two unique fantasy courses designed specifically for the game.  

Pro Series Golf is now available at http://www.n-gage.com

The Office of the Chief Technology Officer (OCTO) at Nokia is much more than Chief Technology Officer Bob Iannucci, and more than the Nokia Research Center (NRC) labs across the world. A new site, CTO.nokia.com, has been launched to spread OCTO’s vision of the mobile future and engage the outside world. 

Since Nokia embraced the Open Innovation research model two years ago, the collective work of OCTO extends far out into a global network of researchers and thought leaders at universities, think tanks, and the broader industry. OCTO’s eight hundred or so employees are its heart, but this broader community is becoming ever more critical to

its success. Sharing OCTO’s vision for the future of mobility with the worldwide community, sparking an active dialogue, and fostering feedback channels are all necessary for bringing OCTO’s ideas to ever-higher thresholds. 

In order to facilitate communication within the global network, and within the Internet community as a whole, CTO.nokia.com was launched in late June 2008. Designed as a sister site to the pre-existing research.nokia.com the new CTO site will revolve around editorial content from sources both inside and outside of Nokia. 

The research.nokia.com site has always been a repository of unbiased, opinion-neutral content about OCTO, NRC, specific research projects, initiatives and collaborations, in addition to providing profiles of facilities and staff. The new CTO site is designed to be its editorial counter-part. Its aim is to be a place where Nokia can paint a vision of the future, propose potentially disruptive ideas, reflect on industry happenings, and encourage direct communication from any and all interested parties.   

The initial set of content revolves around blogs from Bob Iannucci, internal staff, and eventually external partners. There is also information on upcoming speaking events where OCTO and NRC staff will be presenting, and a stream of news stories that impact Nokia and the mobility industry as a whole.   

In the upcoming months further content, features and new communications capabilities will be added to the site, evolving it into a full bilateral communications portal going forward.